White Oak Communities

Grady Management, Inc. is a property management company with a grouping of communities in Silver Spring, MD which they wanted to market as the "White Oak Communities." Each property had its own specific assets including printed brochures, stationery packages, etc. that were to be utilized in the design. The site would need to clearly communicate the amenities and benefits of the surrounding areas as well as provide property-specific information such as floor plans, rental rates and contact information.

Tasks performed include:

  • Website design
  • HTML coding including CSS3
  • Integration of CMS provided by Interactive Tools
  • Flash-based apartment planner

I found that trying to integrate several different looks like the client wanted meant that this site would have to be organized in a very similar fashion throughout, so as not to confuse the user as they navigated from community to community. I settled on a layout that was able to accommodate the content for each microsite, but still allowed me the flexibility to rebrand for each property. The Flash-based apartment planners are a highlight on this site, giving potential tenants the ability to explore each community's various floorplans.

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My Work


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White Oaks Communities

White Oak Communities

Grady Management, Inc. is a property management company with a grouping of communities in Silver Spring, MD which they wanted to market as the “White Oak Communities.” Each property had its own specific assets including printed brochures, stationery packages, etc. that were to be utilized in the design. The site would need to clearly communicate the amenities and benefits of the surrounding areas as well as provide property-specific information such as floor plans, rental rates and contact information.

Read more »
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